Psychology

The BA in Psychology program provides students with a foundational education in psychology and mental health practices, preparing them for roles in psychological counseling and related fields. Graduates earn a globally-recognized degree, accredited in both the US and EU, in just three years.

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Accreditation	WASC + NABHE
Degree	Bachelor of Arts
Duration	3 years
Location	Prague, CZ
Tuition EU	685 020 CZK
Tuition NON-EU	793 020 CZK
Intake	Fall / Spring
Deadline	Rolling Admission

Apply Now Note: This amount represents the total cost for the full degree.

About the program

The BA in Psychology equips graduates with the knowledge, skills, and experience to work effectively in various fields relating to people and psychological counseling, with a focus on mental health, personal development and well-being.

The program adheres to the standards of the European Certificate in Psychology (EuroPsy), a recognized European benchmark of education, professional training, and competence as set by the European Federation of Psychologists’ Associations.

It offers hands-on, experiential instruction that hones a unique skill set—combining theory with practical application. Coursework emphasizes key areas such as mental health and well-being, communication, personality development, and psychosocial intervention.

This Psychology program is an excellent choice for those aiming to become practicing psychologists, as well as professionals who wish to integrate psychological insights into careers in human resources, education, social services, marketing, or beyond. It also lays a strong foundation for pursuing advanced Master’s level studies in psychology and related fields.

“As someone who has dedicated my career to understanding the full breadth of human behavior, I’ve seen firsthand how a deep grounding in psychology can elevate both professional and personal endeavors. Our program is not just about mastering theory—it’s about learning to connect with individuals, adapting to evolving societal needs, and bringing meaningful improvement to people’s lives. Here, you’ll build the critical thinking, empathetic communication, and scientifically-informed strategy skills that the global market values more than ever.”

Matúš Šucha, psychologist, forensic expert, and AAU associate professor

Program Structure

To graduate from the BA in Psychology program, a student must accumulate 90 US/180 ECTS credits over the course of three years, with studies culminating in an oral thesis defense and oral state examination. For the student’s first year of studies, they can opt to enroll in courses taught in either Czech or English, offering flexibility and language options to suit their preferences.

The student may choose from the following study plans:

1. Major: comprises courses within general education, major, program elective, and open elective modules

2. Minor: comprises courses within general education, major, and program elective modules, along with core courses from another degree program

3. Complementary minor: offered to students of other degree programs and includes selected major courses from the Psychology curriculum

Modules

For more information on the modular structure and the study program, please contact our admissions team at admissions@aauni.edu.

Learning Outcomes

Graduates of the BA in Psychology are be able to:

Demonstrate familiarity with core areas of psychology such as perception, cognition, memory, motivation, emotion, language, and consciousness, and understand how these processes develop and change throughout the human lifespan.
Understand and apply fundamental principles and methods of psychological assessment and essential interviewing techniques in various contexts (e.g., counseling, diagnosis, recruitment, research).
Apply ethical principles and professional codes of conduct in psychological research and practice.
Explain and employ fundamental research methodologies, both qualitative and quantitative, to analyze data and address psychological questions.
Understand foundational concepts in industrial and organizational psychology, including organizational culture, work behavior, and factors influencing employee well-being and performance.

Career Prospects

Graduates of the Psychology program are equipped with a solid foundation in psychological theories, research methods, and practical skills applicable to a variety of employment settings. The main areas of employment are in psychological counseling with a focus on personal development, well-being and mental health. They may be employed as assistants in psychological departments, assisting psychologists, for example, with psychodiagnostics.

There are also opportunities in human resources, where they may be involved in recruitment, staff training and organizational development initiatives in a corporate environment. Graduates may also work as research assistants, participating in psychological or social science studies in academic or private research settings. In the field of social and community services, graduates may provide support in mental health, addiction, or youth programs, for example, through non-profit organizations.

Other possible career paths include advertising and marketing psychology, such as conducting market research where they can apply psychological principles to understand consumer behavior.

Typical occupations Psychology graduates may pursue:

Assistant Psychologist: Assist psychologists in various professional activities, such as administering psychodiagnostic methods.
Human Resources Management: Be involved in recruitment processes, staff training and organizational culture development.
Research Assistant: Assist in the collection, analysis and processing of data in research studies.
Social Services Worker: Provide assistance and support in community programs that focus on mental health, addiction, or youth services.
Educational Counselor: Work in schools to support counseling services for students (especially in collaboration with the school psychologist).
Professional Training and Development Specialist: Help design and implement training programs for employees in organizations.
Market Research Analyst: Collect and analyze data on consumer preferences and behavior.

Industries

Graduates of the Psychology program can apply their education across a wide range of industries. Here are some of the types of employers graduates commonly find work with:

Healthcare facilities: Hospitals, clinics, and psychiatric facilities that provide psychological services and need support staff.
Educational Institutions: Schools, colleges and universities needing support in student services and counseling departments.
Businesses: Corporations with specialized human resources or organizational development departments that focus on human resource management.
Research organizations: Academic institutions, private research firms, or government agencies conducting social science research.
Nonprofit and nongovernmental organizations: Groups that focus on community development, mental health promotion, or social services.
Government agencies: Departments related to health, education, social services, or work that utilizes psychological expertise.
Marketing and consulting firms: Companies that need human behavior insights for market analysis, user experience research, or organizational consulting.

In addition to the foregoing, AAU’s Career Center connects students with numerous professional internships in the Czech Republic and abroad every year.

Qualification Awarded

The degree awarded will be concurrently recognized as a Bachelor of Arts (B.A.) in the United States, as per AAU’s accreditation by the WASC Senior College and University Commission, and as a Bakalář (Bc.) in the Czech Republic, as per AAU’s accreditation by the National Accreditation Bureau for Higher Education (NABHE). Graduates may select whether to use the U.S. post-nominal or the Czech pre-nominal title.

Please note: Accreditation of this program is currently pending.

Financial Aid and Scholarships

We provide a wide range of scholarships, tuition discounts, and financial aid options to help make quality education more accessible. To learn more, please visit our dedicated Financial Aid and Scholarships page.

Additional information

Learn more about tuition & payment.
Learn more about undergraduate admission requirements.
Explore our FAQ section.
Should you have any further questions please email us at admissions@aauni.edu.

See what our students have to say

My Prague Experience

AAU has high-quality professors and a wide variety of classes to choose from. The courses that are offered at AAU are quite unique compared to the other universities in the Czech Republic and the student body is extremely diverse which has led me to meet people from all across the world.

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Humanities, Society and Culture, USA

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