Business Administration: Marketing & Digital Communications

The Marketing & Digital Communications concentration offers students a thorough grasp of business fundamentals, marketing tactics, and digital communication methods for today’s fast-changing business landscape. Graduates receive a dually-accredited degree, recognized in both the US and the EU, and earn it in three years instead of four.

Discover Business Studies at AAU!

Accreditation	WASC + NABHE
Degree	Bachelor of Arts
Duration	3 years
Location	Prague, CZ
Tuition EU	31 781 USD
Tuition NON-EU	36 679 USD
Intake	Fall / Spring
Deadline	Rolling Admission

Apply Now Note: This amount represents the total cost for the full degree.

About the program

The Bachelor of Arts (BA) in Business Administration with a concentration in Marketing & Digital Communications is designed to provide students with a comprehensive understanding of business principles, marketing strategies, and digital communication techniques in today’s rapidly evolving marketplace.

The program integrates foundational business knowledge and skills with specialized coursework in marketing and digital communication to prepare students for careers in various industries, including advertising, public relations, digital marketing, social media marketing, and brand management.

What I enjoy most about AAU is its diverse and engaging environment. The smaller class sizes allowed me to make meaningful connections with faculty members and students, and facilitated networking, which is extremely important in the business world, and has enabled me to seek out the right opportunities.

Kristian Pankulych, Business Administration, Student

Program Structure

Business Administration: Marketing & Digital Communications is a 3-year study program. To graduate, students must accumulate 90 US credits (180 ECTS credits) by completing 30 courses.

Having passed all the required and elective courses, students complete their studies by taking the graduation examination, which includes a state exam covering the major module, a state exam covering the concentration module, and a thesis defense.

For more information on the modular structure and the program, please contact our admissions team at admissions@aauni.edu.

Note: Approx. 12–15 students need to be enrolled in order to run a concentration module.

Learning Outcomes

Upon completion of the Marketing & Digital Communications program, students can expect to:

Demonstrate a thorough understanding of fundamental business concepts, including management, economics, finance and accounting.
Apply marketing principles and theories to develop effective marketing strategies and campaigns tailored to target audiences.
Utilize digital communication tools and platforms effectively to engage with consumers, promote brands, and drive business objectives.
Analyze market trends, consumer behavior, and competitive landscapes to make informed marketing decisions.
Analyze the financial implications of marketing activities to ensure that customer value is delivered at the lowest possible cost
Develop critical thinking and problem-solving skills to address challenges in marketing and digital communications.
Communicate effectively both orally and in writing, including the ability to create persuasive marketing materials and presentations.
Recognize cultural, sociological, economic, and political concepts where they interact with strategic and intercultural communications.
Collaborate with team members and stakeholders to execute marketing initiatives and achieve organizational goals.
Understand ethical and legal considerations in marketing and digital communications and adhere to industry standards and regulations.

Career Prospects

Graduates of the Marketing & Digital Communications program are well-prepared for a variety of roles in the business world. Some potential career paths include:

Marketing coordinator/assistant
Digital marketing specialist
Brand manager
Social media manager
Public relations specialist/manager
Market research analyst
Content marketing manager
Marketing strategy manager
Marketing executive
Event manager
Advertising account executive/manager

Overall, graduates of this program possess a versatile skill set that equips them to thrive in dynamic and competitive business environments, where marketing and digital communication play integral roles in achieving organizational success.

Qualification Awarded

The degree awarded is concurrently recognized as a Bachelor of Arts (BA) in the United States, as per AAU’s accreditation by the WASC Senior College and University Commission, and as a Bakalář (Bc.) in Czechia, as per AAU’s accreditation by the National Accreditation Bureau for Higher Education (NABHE). Graduates may select whether to use the U.S. post-nominal or the Czech pre-nominal title.

The Marketing & Digital Communications concentration is accredited by the Academic Quality Assurance Board of Anglo-American University. Its completion will be indicated on the transcript and diploma supplement.

Financial Aid and Scholarships

We provide a range of scholarships, tuition discounts, and financial aid options to help make quality education more accessible. To learn more, please visit our dedicated Financial Aid & Scholarships page.

Additional information

Learn more about tuition & payment.
Learn more about undergraduate admission requirements.
Explore our FAQ section.
Should you have any further questions please email us at admissions@aauni.edu.

See what our students have to say

My Prague Experience

We do almost all of our projects in small international teams, and we work together like we would in a business company and synergize our different ideas. There's flexibilities to meet with teachers outside of class, and ask them questions, not just specifically things we learn in the class.

Ann Connolly
Business Administration, United States of America

I like AAU because it’s very diverse and you can take as many classes as you want, including ones not connected to your degree. That way you can grow as a person. I enjoy basically every hour I spend here and I feel like I’m getting value for every class and I feel very connected to the people around me.