Business Administration (Major)

The B.A. in Business Administration program is designed to give students a broad understanding of fundamental business principles and practices to prepare them for success in the real world. Graduates receive a dually-accredited degree, recognized in both the US and the EU for a single price.

Discover Business Studies at AAU!

Accreditation	WASC + NABHE
Degree	Bachelor of Arts
Duration	3 years
Location	Prague, CZ
Tuition EU	685 020 CZK
Tuition NON-EU	793 020 CZK
Intake	Fall / Spring
Deadline	Rolling Admission

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About the program

The Bachelor of Arts (BA) in Business Administration program is designed to provide students with a broad understanding of the various aspects of business management, including marketing, economics, accounting and finance, as well as principles of law.

This program offers a comprehensive curriculum that covers fundamental business principles and practices, preparing students for career opportunities across many different industries and sectors. It gives students the flexibility to explore different areas of business and develop a well-rounded skill set that is applicable to any number of business roles.

This program is a general-focus option, suited to students whose primary aim is breadth, rather than depth, of knowledge, or for those who wish to construct their own curriculum.

What I enjoy most about AAU is its diverse and engaging environment. The smaller class sizes allowed me to make meaningful connections with faculty members and students, and facilitated networking, which is extremely important in the business world, and has enabled me to seek out the right opportunities.

Kristian Pankulych, BA in Business Administration, 2017

Program Structure

Business Administration (Major) is a 3-year study program. To graduate, students must accumulate 90 US credits (180 ECTS credits) by completing 30 courses. This program does not include a specific concentration. Instead, students are required to take more major courses, which allows for more choice of electives.

For the Business Administration (Major) program, the following minors are available:

International Relations

Humanities, Society, and Culture

Having passed all the required and elective courses, students complete their studies by taking the graduation examination, which includes a state exam covering the major module and a thesis defense.

For more information on the modular structure and the study program, please contact our admissions team at admissions@aauni.edu.

Learning Outcomes

Upon completion of the program, students can expect to:

Demonstrate a solid understanding of core business concepts, including management principles, financial analysis, marketing strategies, and communications.
Apply critical thinking and problem-solving skills to analyze business problems, make informed decisions, and develop effective solutions in diverse organizational contexts.
Communicate effectively both orally and in writing, including the ability to present ideas, negotiate with stakeholders, and collaborate with team members.
Utilize quantitative and qualitative analytical tools to analyze business data, evaluate performance metrics, and identify opportunities for improvement.
Understand the ethical and social responsibilities of businesses and demonstrate ethical decision-making and professional conduct in business practices.
Demonstrate leadership skills and the ability to work effectively in teams, including the capacity to motivate and inspire others, resolve conflicts, and foster collaboration.
Adapt to and thrive in dynamic and changing business environments, demonstrating resilience, flexibility, and adaptability to new challenges and opportunities.
Continuously update and enhance their knowledge and skills in business administration through lifelong learning, professional development, and engagement with emerging trends and technologies in the field.

Career Prospects

Graduates of the program will be prepared for a wide range of entry-level and mid-level roles in various industries and sectors. Some potential career paths include:

Management trainee
Business analyst
Marketing coordinator/executive/manager
Social Media manager
Content marketing Manager
Financial analyst
Audit assistant
Business consultant/adviser
Operations assistant/manager
Human resources assistant/manager
Event manager
Project manager
Sales representative
Entrepreneur/small business owner
Fundraiser

Industries

Graduates of the program can apply their education across a wide range of industries. Here are some of the types of employers graduates commonly find work with:

Corporations: Large corporations often seek BA graduates for roles in management, marketing, finance, human resources, and operations. These companies operate in sectors such as technology, finance, retail, healthcare, and manufacturing.
Small & medium-sized enterprises (SMEs): SMEs value the versatility of BA graduates who can handle multiple functions within the organization. These businesses may offer opportunities in management, sales, customer service, and project coordination.
Startups: Startups require employees who can adapt to fast-paced environments and wear multiple hats. BA graduates may find roles in areas such as business development, operations, marketing, and strategy within startups across various industries.
Nonprofit organizations: Nonprofits need business-minded individuals to manage their operations efficiently, handle finances, develop fundraising strategies, and oversee programs. BA graduates can contribute to the growth and success of nonprofit organizations in roles such as program managers, development coordinators, and operations managers.
Government agencies: Government agencies at the local, state, and federal levels hire BA graduates for roles in public administration, policy analysis, budgeting, project management, and human resources. These positions may be within departments such as finance, economic development, health services, and education.
Consulting firms: Consulting firms offer opportunities for BA graduates to apply their analytical skills and business knowledge to solve problems for clients across various industries. They may work on projects related to strategy, operations, finance, marketing, and organizational development.
Financial institutions: Banks, investment firms, insurance companies, and other financial institutions hire BA graduates for roles in banking, financial analysis, risk management, investment advisory, and financial planning.
Retail & consumer goods companies: Retailers and consumer goods companies value BA graduates for their understanding of consumer behavior, marketing strategies, supply chain management, and operations. Graduates may find roles in retail management, merchandising, marketing, and e-commerce.

Graduate Successes

The BA in Business Administration program has generated many successful graduates over the years who are now operating in various roles in reputable international companies or successfully managing their own businesses. Below are some real-life examples of their employers and the positions they fill:

3M – Marketing support
Accenture – client financial management (CFM) associate manager; data analyst; senior operations consultant; senior operations consultant
Accolade – health & benefits specialist
ACTUM Digital – senior consultant; senior talent acquisition partner
Adecco Group – project management lead
Allianz pojišťovna – key account manager
Amazon – marketing program manager, senior HR manager expansions, supply chain manager
Artiseme – co-founder/founder, business analyst; key account manager
Barclays Investment Bank – portfolio control office analyst
Bluewater Group – marketing specialist
Bose Corporation – customer marketing manager
Boston Consulting Group – staffing specialist
Česká pošta – international sales manager
Central Bank of Kosovo – economic analyst
The Coca-Cola Company – next talent trainee
CommerzBank – project manager
Deloitte – assistant director, Financial Advisory; BD & marketing manager; salesforce consultant; senior consultant in risk advisory; tax consultant in M & A
Deloitte Central Europe – senior consultant, Data Privacy & Confidentiality
Deutsche Bank – investor relations specialist; managing director
Deutsche Börse – senior analyst, Corporate Actions & Income
Deutsche Telekom IT Solutions Slovakia – senior project manager
DHL IT – team assistant
Ematix – marketing associate
ExxonMobil – banking services manager, credit analyst, customer service relationship advisor, supply chain manager
EY – senior tax consultant
Florus & Son – founder and managing director
GE Aviation – commodity leader, senior program manager (Turboprops)
Google – FinTech sales lead
Google Ads – senior Digital marketing strategist
Havas – executive project manager
Hewlett Packard – business operations manager; engineering program manager; strategic development manager
HIIT Soccer – founder
IBM – power brand partner specialist, project manager
IKEA – chief digital & transformation officer
J&T Finance Group – project manager
Johnson & Johnson – talent acquisition coordinator; master data administrator/analyst
KPMG – head of HR operations
Kunsthalle Praha – design store manager
L’Oreal – global social media project manager assistant
Lenovo – global account manager
Les Goodies – founder and digital marketing consultant
Mattoni – trade marketing manager
McDonalds – franchise owner
McKinsey – specialist, data analytics; operations supervisor; professional development administrator
Michael Kors – stock associate
Microsoft – principal project manager; senior HR advisor; software engineer
MSD – associate director; financial planning and analysis specialist; senior project coordinator
Nestle – e-commerce specialist; HR services specialist
Novartis – accounting specialist; key accounts manager
Orea Hotels & Resorts – CEO
Procter & Gamble – CE baby care finance manager
PwC – associate
Salesforce – senior account executive; solution consulting director
Samsung Electronics – marketing specialist
SAP – finance associate; finance operations manager; head of customer success; HR service consultant & team lead
Siemens – business controller; Expert I accounting and finance; transition and transformation project manager
Sodexo – digital marketing manager
The Miners – CEO and founder
UniCredit Bank – digital content associate
Wells Fargo – senior lead control management officer

Overall, graduates of this program possess a versatile skill set and foundational knowledge in business administration that prepares them for a variety of entry-level and mid-level positions in business and management roles. With opportunities for specialization and further education, they can also pursue advanced career paths in specific areas of interest within the field of business administration.

Qualification Awarded

The degree awarded is concurrently recognized as a Bachelor of Arts (BA) in the United States, as per AAU’s accreditation by the WASC Senior College and University Commission, and as a Bakalář (Bc.) in Czechia, as per AAU’s accreditation by the National Accreditation Bureau for Higher Education (NABHE). Graduates may select whether to use the U.S. post-nominal or the Czech pre-nominal title.

Financial Aid and Scholarships

We provide a wide range of scholarships, tuition discounts, and financial aid options to help make quality education more accessible. To learn more please visit our dedicated Financial Aid and Scholarships page.

Additional information

Learn more about tuition & payment.
Learn more about undergraduate admission requirements.
Explore our FAQ section.
Should you have any further questions please email us at admissions@aauni.edu.

See what our students have to say

My Prague Experience

We do almost all of our projects in small international teams, and we work together like we would in a business company and synergize our different ideas. There's flexibilities to meet with teachers outside of class, and ask them questions, not just specifically things we learn in the class.

Ann Connolly
Business Administration, United States of America

I like AAU because it’s very diverse and you can take as many classes as you want, including ones not connected to your degree. That way you can grow as a person. I enjoy basically every hour I spend here and I feel like I’m getting value for every class and I feel very connected to the people around me.