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Anglo-American University’s School of Business Administration invites AAU students, teachers, alumni and supporters to the next MBA Open lecture with Dr. Prashanth Nyer.
Prashanth has been a professor of Marketing at Chapman University for 25 years and has been teaching in the MBA program at AAU since its inception.
About the lecturer: Prashanth holds a bachelor’s degree in electrical engineering and a masters and PhD (University of Michigan, Ann Arbor; 1994) in business administration. His research focus is on consumer satisfaction and other aspects of consumer behavior including attitude change, public commitment, and cross-cultural differences in consumer behavior. He is a highly cited scholar and his research has been published in various journals. He has worked in product management in the consumer products and industrial electronics industries.
About the topic:
These are some questions which we will attempt to answer by reviewing one way in which businesses can estimate the value of a customer.
The MBA Open lecture will take place at Anglo-American University, Letenská 5 in room 2.07. Light refreshments will be provided. Please register via Facebook or e-mail email@example.com. We look forward to seeing you there.