MBA Open Lecture: Digital Marketing Strategies for the 2020’s

AAU’s School of Business Administration and Chapman University invite you to the next MBA Open lecture focused on marketing for the upcoming decade. The lecture, which is open to the public, will be hosted by Chapman MBA lecturer of Marketing, Dr. Niklas Myhr, Ph.D.

About the Lecturer: Dr. Niklas Myhr, Ph.D., known as The Social Media Professor, teaches social media and digital marketing at Chapman University. He is an advisor to HSH Prince Albert II of Monaco and is Google’s #1 ranked “Social Media Professor.” Dr. Myhr holds a Ph.D. in Marketing from the University of Virginia, and an MS from Linköping University in Sweden. He has been featured in BBC, The Washington Post, Marketplace Morning Report, ABC, CBS, NBC, FOX News, San Francisco Chronicle. As an international keynote speaker, Niklas Myhr has spoken in Europe, the United States, and in Asia, and has given two TEDx talks. Dr. Myhr is a CSP® (Certified Speaking Professional™) and is also the author of the upcoming book „The Social Customer Journey.“ More information at TheSocialMediaProfessor.com

About the Topic: Digital Marketing Strategies for the 2020s. How can your digital marketing help you be found and stand out in the 2020s in an era of increased competition, commoditization, and automation? How is the customer journey changing and how can you determine when your brand needs to make non-scalable, human connections through social media vs. offering friction-less, AI-informed marketing automation to serve your customers?

Come and discuss these exciting topics with us.

The MBA Open lecture will take place at Anglo-American University, Letenská 5 in room 2.07. Light refreshments will be provided. Please register via Facebook or e-mail at mba@aauni.edu. We look forward to seeing you all.