Anglo-American University in Prague Pricing Strategies
| Course Name | Pricing Strategies |
| Course Code | MKT420 |
| Description | Pricing is one of the most important decisions that businesses make in their efforts for profit maximization. The course is a foundation for effective pricing decisions by teaching key economic, analytical and behavioral concepts associated with costs, customer behavior and competition. In addition, advanced pricing techniques that aim to create additional value are introduced to the students. |