Anglo-American University in Prague EU Market and Business Policies
| Course Name | EU Market and Business Policies |
| Course Code | ECO320 |
| Description | The course explains how firms compete through their strategies and how businesses acquire and maintain market power. In addition the course provides introduction into the tools of the business environment and market structure analysis. The course aims at presenting the European Union (EU) single market related policies, their rational and impact on business policies. The course familiarizes students with the main institutions of the EU related to the enforcement of these policies focusing on the EU competition policy and markets regulation. |
| Learning Outcomes | Upon completion of the course the student will be able to: – Delineate the markets in which businesses operate in their horizontal and vertical dimensions; – Understand more in detail selected firm’s strategies – both price as well as non -pricing business policies; – Developing familiarity with the most important EU market related policies; – Analyze cases where these particular policies are relevant; – Present the results of one’s own analysis and defend the position using the standard terminology. |
| School | School of Business Administration (SBA) |
| Level | Bachelor |
| Number of credits (US / ECTS) | 3 US / 6 ECTS |
| Prerequisites | ECO110; ECO120; ECO105(new concentrations) |