Anglo-American University in Prague E-Business
| Course Name | E-Business |
| Course Code | MKT342 / MKT542 |
| Description | This advanced course provides a comprehensive up-to-date understanding of the theoretical and practical aspects of utilizing the latest agile methodology, framework, and approaches to successfully undertake business. A basic understanding of business and marketing concepts, strategies, and tactics, as well as terminology is, therefore, assumed. The course includes a review of processes as well as current and future trends and directions, including Agile, Design Thinking and Design Sprint. The course follows the business model methodology to provide the context for the necessary professional discussions. Throughout the course there are practical exercises to evaluate the student’s understanding of how methodology enables organizations to operate efficiently and gain a competitive advantage. A final team project, which is developed by the students throughout the course, will be presented at the end of the course to demonstrate the student’s mastery of the topics presented. |
| Learning Outcomes | Upon completion of the course students should be able to: – Describe the theories and concepts underlying agile marketing; – Demonstrate the ability to apply theoretical knowledge and agile concepts to what marketers are doing in the real world; – Demonstrate the ability to use up-to-date process of agile marketing; – Describe the key differences in traditional management versus agile marketing and why a more process-oriented management perspective is important today; – Formulate a conceptual framework for assessing business environments for opportunities, challenges and risks. |
| School | School of Business Administration (SBA) |
| Level | Bachelor / Master |
| Number of credits (US / ECTS) | 3 US / 6 ECTS |
| Prerequisites | MKT248 |