Anglo-American University in Prague Changing Business Dynamics in the Digital Age
| Course Name | Changing Business Dynamics in the Digital Age |
| Course Code | MGT323 / MGT523 |
| Description | This course is designed to assist students to make sense of technology terms and concepts to enable them to evaluate technological impact in an increasing digital and globalized environment. Ethical, legal, financial and commercial considerations are amongst the domains examined to provide the student with an overview to complement other studies undertaken in this program. |
| Learning Outcomes | Upon completion of this course, students should be able to: – Understand and explain the meaning, impact and economic/business changes of digitalization strategies; – Understand and explain platform based business models B2C and B2B; – Understand and explain the financial impact of digitalization strategies; – Understand and explain digital banking and digital currencies; – Understand and explain ethical and legal problems and implications. |
| School | School of Business Administration (SBA) |
| Level | Bachelor / Master |
| Number of credits (US / ECTS) | 3 US / 6 ECTS |
| Prerequisites | MGT301 |