Anglo-American University in Prague Business Strategies & Global Competition
| Course Name | Business Strategies & Global Competition |
| Course Code | MGT641 |
| Description | The course is focused on the economic aspects of corporate strategy development for international markets. It introduces the relevant microeconomic concepts, market forms and market concentration, market structure analysis and analysis of the organizations operating on global markets. The course presents tools and concepts necessary for understanding the systematic relationships between the management strategy and competitiveness of the company in the international environment, such as market power, productive and allocative efficiency, and X-nonefficiency. The course covers also topics related to practical questions of market entry: criteria, forms and barriers of entry to global markets, and risks related to a market entry in the short and long run. Students will study techniques for strategic management under global competition aimed at the maximization of comparative advantage. Practical application of concepts will be illustrated using case studies from international business. |