Anglo-American University in Prague Arts & Cultural Management
| Course Name | Arts & Cultural Management |
| Course Code | ART450 |
| Description | Arts and Cultural Management is an introductory course aiming to familiarize students with organizational and financial structures of cultural institutions in the Czech Republic and world-wide. It aims to acquaint them with issues and techniques pertaining to strategies, finances, communications and evaluation. General understanding of these issues will be supported by case studies presented by distinguished guest speakers from the cultural sector. Essential part and outcome of this course will be the development of individual projects that will enable students to put their theoretical knowledge to practice. The course aims to prepare students for a career as project managers for galleries, museums and foundations, specialists and administrators at auction houses, art advisors, art dealers, private and corporate collections curators, managers of artists foundations and archives, communication managers and journalists, consultants for legal and financial art services. |
| Learning Outcomes | Upon completion of this course, students will be able to: – Understand basic management strategies and organisational processes in the arts and implement them in practice; – Understand the importance of promotion and communications; – Solve case studies drawn from cultural practice; – Research, develop and present their own project; – Understand the wider and constantly changing political and socio-economic framework within which cultural institutions operate. |
| School | School of Journalism, Media, and Visual Arts |
| Level | Bachelor |
| Number of credits (US / ECTS) | 3 US / 6 ECTS |